Important Design Elements

Proper design is a critical aspect in creating and maintaining your visual communications. At Signs of Texas we are well versed in all aspects of visual communication including design, production and installation. Here are four important things we consider when working with you to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

The sign should also be placed in a location with maximum exposure to the target audience.

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

Color Combination Effects:

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components and uniqueness of design can serve to make a sign more noticeable.

Where weak color contrasts exist, distinctions can be strengthened with an outline or drop shadow.

Take the next step and schedule a consultation with Signs of Texas by calling 830-331-7488